It’s Wednesday, January 22, 2020 in Austin, Texas
Austin businesses - If you have a website you must prepare for Mobilegeddon
More news and advice on Mobilegeddon for Austin businesses. Mobilegeddon arrives in a few days - April 21.
Austin small businesses should take note of April 21, 2015 – that's the day that Google puts in place a new algorithm that will affect the way websites show in mobile search results. If your website is not "mobile-friendly" – more on that later – you may dramatically drop in ranking/position or even disappear from search results made on mobile phones. Considering that 30 per cent of Google searches are made on smart phones, this is a very big deal.
You may think that your website is already mobile-friendly; I mean, you can view it on a mobile phone, right? Wrong. Mobile-friendly means that the website must respond to fit (and not exceed) the display width of the viewing device – on an iPhone 5, this space is only 320 pixels wide (regardless of any retina display pixel doubling). The newest iPhones 6 and 6+ only have slightly increased dimensions to work with – 375 pixels and 414 pixels respectively. If your content doesn't adapt to fit these small displays, your website will no be considered mobile-friendly. On a "mobile-friendly" website, pinching and zooming is not required to view the content.. only vertical scrolling is needed.
Many retailers in Austin are actually e-tailers – with most of their business conducted on-line. As an e-tailer, what happens when a large share of your customers can no longer find your site via search? Additionally, some e-tailers still rely on older technologies for their shopping carts. They may not have updated the programming or basic design in years. Often this old coding cannot be updated to current programming and design standards that are needed to make the sites mobile-friendly. Sometimes the slate must be wiped clean – and a new website needs to be built from scratch with mobile in mind.
A quick call to Pallasart Web Design at 512-469-7454 can determine if your website is "mobile-friendly", and if not, what can be done to make it so.
Austin is well-known as a technology hub, and there are also a lot of small businesses in our area who rely heavily on web searches for their business. It would be heartbreaking for those businesses to lose traffic just because their websites are not mobile-friendly. It is very important to keep your website’s standards up to date, and keep on top of the newest technology; not only does it improve the look of your website, it will impact your bottom line as well.
Mobilegeddon is coming. Be sure to contact Pallasart Web Design today to ensure you can survive Google’s new search algorithm.
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.