From Cupertino to St. Petersburg and Austin

Since we were founded in 1996 Pallasart has called Austin home. Our local roots are strong and deep. My family came to Central Texas in the 1870’s, but I was born in Seattle. We also hail from California, Washington and Romania.

We have years of experience on the web and come from diverse backgrounds. I started Pallasart after many years at Apple, where I led a team that created the first web-based travel booking system. I later worked for the Wallenbergs of Sweden who owned Ericsson, a technology company. It was there we created the first web-based, commercial airline booking system for Yahoo.

I came to Apple in the 1980s from the travel industry and was involved in tech initiatives with airlines like United and American. Apple also brought me on board because of my background in fine arts. I created the Apple Museum of Tomorrow where I was an evangelist for Apple technology at museums like the National Gallery of Art in Washington D.C. and the Hermitage in St. Petersburg.

A diverse team of passion and talent

Our Pallasart team includes writers, designers, and programmers who share a common vision and mission. Walt Neuschaefer, our Chief Technology Officer, has a background in entertainment, law and programming. He came to us from one of the top talent management companies in Hollywood and has been with Pallasart for more than ten years. Cristian Ciobanu heads up our technical production team with a PHD in programming from a leading university.

People ask where our name came from and there's a story behind it. We founded the company with the goal of combining smart technology with great design. It's a combination of Pallas - the name of Athena, Goddess of Wisdom - and Art.

Bob Atchison
President and Creative Director