It’s Wednesday, February 20, 2019 in Austin, Texas
What are Pinterest Rich Pins?
Pinterest has introduced an extremely valuable tool called "Rich Pins" for businesses looking to drive traffic and sales to their websites. Rich Pins allows businesses to add extra valuable information and content to photos pinned from their website. This information is automatically added when items are pinned (or re-pinned) from the original website that has implemented rich pin functionality.
Pinterest currently supports the following types of "Rich Pins":
- Product Rich Pins - include real time pricing, item availability and a link to the online store so users may buy the product.
Online retailers should definitely try to take advantage of product rich pins as a method of driving sales. The most valuable feature of product rich pins is that users who have pinned the item get email notifications when the pinned item drops in price. So a user that might have admired an item at a higher price, will get an automatic notification of any price drops via Pinterest, and this might prompt them to actually purchase the item.
Sample Product Rich Pins (click an individual pin to see the full rich pin)
- Article Rich Pins - the added information include headline, author and story description, which can help users find and save stories of interest to them.
This type of rich pin can be valuable for bloggers, content creators, and those that generate photo based "how to" articles. One should remember that Pinterest pins revolve around pinning photos - so the article should have a compelling photo associated with it. For example, if the article is explaining "how to build" something, a photo of the completed project should be included.
Sample Article Rich Pins (click an individual pin to see the full rich pin)
- Recipe Rich Pins - include ingredients, cooking times and serving information.
These recipe rich pins can be valuable on cooking blogs, recipe sites, restaurant sites, and food oriented shopping sites. You get to see the photo of the finished recipe, and see all the ingredients under the photo.
Sample Recipe Rich Pins (click an individual pin to see the full rich pin)
- Place Rich Pins - include a map, address, and phone number.
These pins are particularly valuable for vacation and travel destination websites.
Sample Place Rich Pins (click an individual pin to see the full rich pin)
- Movie Rich Pins - include ratings, cast members and reviews to help Pinners learn about new flicks.
These niche pins would be appropriate for film focused websites that review or discuss movies.
Sample Movie Rich Pins (click an individual pin to see the full rich pin)
Steps for Getting Rich Pins on your website:
- STEP 1 - Make sure you have signed up for a business account, or convert your personal account to a business account. Business accounts are free.
- STEP 2 - Implement passing additional pin content via oEmbed (preferred) or Semantic Markup (Schema.org or Open Graph metatags)
I would say that using a web developer like Pallasart Web Design to implement rich pins is highly recommended for non-technical users.
Here is the documentation for implementation:
- STEP 3 - Validate your Rich Pins and apply to get them on Pinterest:
I would recommend "validating and applying for" a handful of rich pins. Provided you have correctly implemented rich pins it should NOT be necessary to validate each and every single rich pin - once approved for your website, new pinnable items that correctly pass "rich pin" meta data should show up as rich pins without validating and applying.
- STEP 4 - Wait patiently for Pinterest to approve and enable "rich pins" for your website. It can easily take around 2 weeks for Pinterest to enable your rich pins after validation and application.
To check and see the current status of your application, try validating the pin via the link in Step 3 - once approved, the message will change to
"Congratulations! Your rich pins are approved and on Pinterest"
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.