It’s Thursday, August 16, 2018 in Austin, Texas
The Coolest Wine Site of the Future?
Here are some brief comments and observations...
Recently we were doing a redesign and reprogramming in PHP of a popular wine site. They have been a client of ours for 10 years. I had a chance to look at many of the famous wine sites again and I have a few comments for this blog.
Make your website standout with a cool design - that's my first comment. Almost all of the big wine sites look the same. They all have the same overloaded pages crammed with too much stuff. They remind me of warehouse stores, stacked to the ceiling with product. It is very difficult to find your way around, wine sites have too much naviagtion, too many choices and not enough editorialor compeling visuals.
I think what has happened is everybody is copying everyone else. There was probably a site that was perceived as the 'leader' at some point and that became the template that everyone else patterned their own site on. If you don't know a wine site brand through personal experience there is no ay to really tell them apart - except for their logos.
I think most of the wine sites are thinking like store managers and not online retailers. It looks like their number one objective is moving inventory 'out the door'. I can understand that. Wine sites are businesses. But I think there is a great opportunity for somebody to break out of the pack; take a totally fresh look at wine and the web and set a new standard.
Web visitors to wine sites zero in on specific site content based on site objectives and demographic. People who want wine deals and the widest selection probably like sites that are jam-packed with inventory and deals. This is the group that most of the sites have been built for. Wine connoisseurs are looking for the rare, premium and unique. They like being part of exclusive clubs and inner circles. Casual shoppers are often wine ingenues who are eager develop relationships with wineries and websites. The corporate buyer probably have their own distributors and is not a frequent visitor to wine sites, ecept to get information on specific wines or to compare pricing.
I'd like to see somebody develop a fantastic new concept in wine retailing on the web; something with a beautiful design and a new perspective on marketing ... is that you? If so give me a call at 512-469-7454 and let's talk!
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.