It’s Thursday, June 21, 2018 in Austin, Texas
New Google Update - What it Means
"Google Fresh" - what you need to know.
A few days ago I received an email from a group I subscribe to called "Web Pro News". They provide great information on what's happening in the SEO world and what impact various changes have for web design companies and website mangers who are concerned about search engine placement (isn't this everyone?).
For most people Search Engine Optimization is a mystery, even experts find it hard to keep on top of changes Google makes to its algorithm.
They are calling this newest, subtle algorithm update "Google Fresh".
Anyway, this newest change means that blogs, knowledge centers and articles on sites are even more important than ever. Google is now going to give even more value to timely (think daily or even several times daily) postings.
I really recommend this online video by SEOMoz's Rand Fishkin - watch it and learn more about the importance of articles and frequent postings on key words that are 'in the news'. As an example, a tree care site could write articles on the Texas drought or picking the right Christmas tree. These articles could be discovered by Google could bring in huge numbers of web visitors the very day they were published.
According to Lisa Buyer of Search Engine Watch (here's a link to her article):
Last week the search engine giant announced the freshest news possible would show up in search results thanks to its new and improved algorithm. The so-called freshness update will impact somewhere between 6 and 35 percent of web searches and deliver more up-to-date and relevant search results. This includes searches for recent events, hot topics, current reviews and news items....
What does SEO expert Bruce Clay think of all this Google freshness?
“Over time websites accumulate a lot of older and out-of-date content that is seldom refreshed. In those cases it is best to refresh the content, or to replace the content with a new replacement page and 301 the old content URL to that new content,” Clay said.
Great content generates links and likes, and mediocre content will draw nothing but Panda penalties and no rankings. Having content for the sake of content is sometimes a good thing, but most often it will not generate traffic unless it is quality content.
“In the freshness race this seems to be forgotten. The freshness race appears to give credibility to the site with the most writers,” said Clay who offers a full-day Search Engine Optimization Training Workshop at SES Chicago on Friday, November 18. “The one-person company generating perfect content will find it difficult to compete against the company with a team of writers generating good, but not as good of content… the freshness race seems biased by quantity of fresh content instead of the quality of the content.”
Bottom line: companies need to focus on delivering quality news types of content that searchers will “Like” and Google will “Link.”
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.