It’s Monday, December 17, 2018 in Austin, Texas
Goodbye Qwikster, Hello Again Netflix
A lesson in Web Branding
Well finally Netflix is making at least one good recent business decision, which can be summed up with "If it ain't broke don't fix it." Today it announced that it is dropping plans to spin off it's DVD by mail rental business into a separate company called Qwikster. It will maintain all its operations under a single website and company name -- Netflix.
If you've spent a decade building up a brand and consumer loyalty on the internet, why would you confuse your customers by introducing an entirely new brand? The ill-conceived Qwikster brand can also be used to caution against quirky word spellings that could easily confuse people -- or land them at some incorrect website due to spelling issues. Yes, Netflix uses an "x" place of "cks" but that shorthand seems more common and understandable than following a q with a 'w' instead of a 'u' and omitting a 'c' before a k.
One might have hoped that users would have adapted to the changes, but when you are in a recurring subscription based fee model -- why would you give any of your customers reason to cancel? Those monthly payments are one of those things most users don't think about, until you give them a reason to do so.
They could have followed the cable company playbook of small monthly increases -- where ones bill is constantly creeping up a dollar or two -- but instead they completely cancelled the combined "bundle" discounted plan that allowed users both options DVD and streaming options under the same plan -- and forced users to buy both plans separately. People like the idea of a bundle and a discount -- it's worked for cable and phone companies for decades. There likely would have been little customer outcry at a $1 increase or maybe $2 increase -- but practically doubling prices in the middle of an economic downtown is probably not a great idea.
Netflix is learning that people like their "old Coke" brand more than the "new Coke," although with the continuing price increases they haven't completely returned to the "old Netflix" brand which consumers loved so much. It's going to take some time for them to regain their users' trust and loyalty, which is so important to a web brand.
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.