It’s Tuesday, June 18, 2019 in Austin, Texas
Clean URLs and URL Rewriting
Pallasart makes your site more competitive
The advantages of Clean URLs and URL rewriting from an SEO perspective are topics we are incorporating as a standard part in the process of planning, designing and programming customer websites. Pallasart has created our own custom PHP rewrite engine for the web and are implementing in all of the sites we create with great success. The most significant advantages are; one, static URL’s rank better in Search Engines; two, Search Engines crawl the content of the static URLs much faster as compared to the dynamic URL and three, static URLs look much prettier and friendlier to the end-user.
Recently we reprogrammed one of our big clients, Antique Rose Emporium, shopping cart to take advantage of this. Formally the shopping cart would generate a URL for a rose they sold called Anson Jones like this:
The new PHP rewriting tool we created would create a new URL like this:
You can see the advantages in the rewritten URL name which has greatly improved searches on all the popular and competitive rose varieties offered in their site.
A rewrite engine is software that modifies a web URL's appearance (URL rewriting). Rewritten URLs (sometimes known as short, fancy URLs, or search engine friendly - SEF) are used to provide shorter and more relevant-looking links to web pages. The technique adds a degree of separation between the files used to generate a web page and the URL that is presented to the world.
There are several benefits to using a rewrite engine for URLs:
- The links are "cleaner" and more descriptive, improving their "friendliness" to both users and search engines.
- They prevent undesired "inline linking", which can waste bandwidth.
- They hide the inner workings of a web site's address to visitors, which can prevent them from discovering query strings that could compromise the site.
- The site can continue to use the same URLs even if the underlying technology used to serve them is changed (for example, switching to a new blogging engine).
From a technical standpoint, Clean URLs, RESTful URLs or user-friendly URLs are purely structural URLs that do not contain a query string and instead contain only the path of the resource (after the scheme [e.g. http] and the authority [e.g. example.org]). This is often done for aesthetic, usability, or search engine optimization (SEO) purposes. Other reasons for designing a clean URL structure for a website or web service include ensuring that individual resources remain under the same URL for years, which makes the World Wide Web a more stable and useful system, and to make them memorable, logical, easy to type, human-centric, and long-lived.
Call us at 512 469-7454 to learn more about Clean URLs abd URL rewriting and the impact this can have on the success of your website.
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.