It’s Friday, July 10, 2020 in Austin, Texas
Choosing Colors for Luxury Websites
compare our test in white, black and gray
Here I have created three images showing the same items and text on a white gray and black background. I had to change the text colors a bit because white text and black text would not show up on the same colored backgrounds. It is very important that the right background color is selected for luxury websites. The right background color can be determined by what you are selling. Watches, diamonds, paintings, luxury decorative items all look different on different colors. Fonts are also easier to read in different colors. When you are designing your site be sure to do a test like this to see how it looks. Ask yourself the following questions:
- How does the color affect the way your items look, does it make them richer, appear more valuable?
- How easy is it to read the text - in large and small text?
- How well do the background and font colors correspond with the keywords that describe my brand?
The White Version
Here is our sample image in white. You can see the egg very well and you can use a shadow. Black text shows very well, while gray text is very elegant. Lighter text - see the yellow - is difficult to read.
A good choice for colorful items; items with subtle colors and pastels. Good for colored stones, not so good for diamonds. Can make silver look cheap.
The Black Version
See how different it looks with a black background? See the sharp edge of the egg against black. Colored text really jumps and is more subtle at the same time, while the white text can look jagged because of the contrast.
bold - strong
A good choice for colorful items; not good for items with subtle colors or pastels. Good for colored stones, great for diamonds. Great for silver or steel items.
The Gray Version
Gray is an excellent choice for items with white in them. The egg stands out against the background and the shadow is visible. Colored text looks good, while white text is hard to read - unless you use a darker shade of gray. Edges of text look good against gray because there is less contrast.
A good choice for colorful items; items with pastels can fade away or look dirty. Good for colored stones, great for diamonds. Great for silver or steel items - looks subtle shine pops.
I hope this has been helpful - it's always easier to compare using actual examples. Give us a call to talk about your own site objectives - whatever the type of site you are looking for. You can call us at (512) 469-7454 - we're based in Austin, Texas.
big breakthrough in color research
Scientists have discovered the favorite Viking colors and now you can use them in your website!
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...