10 key components to build a successful online business

2. Identify your Customers

Understanding who your customers are and what motivates them to buy your products or services is critical to developing a successful design for your website.  Usually customers have multiple customer types which are sometimes called customer channels.  Your different customer channels may respond to color and font choices in different ways.  This is also true for men and women, as well as various cultural and national groups.

We help our clients define their customers and create marketing and web design strategies that are targeted specifically for them.  This process is very useful for both new and established businesses.  It helps to focus on the key factors that are necessary to turn web visitors into new and repeat customers.

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