Bob founded Pallasart in 1996 and has served as President and Creative Director of the company since the beginning. Prior to that he was Vice President of Web Development for Travelogix, a company owned by the Wallenberg family of Sweden. At Travelogix Bob developed "Flifo" - which is an industry abbreviation for "flight information". Flifo was one of the first online airline ticketing systems which became the first Yahoo Travel. When Travelogix moved to Houston Bob Atchison left the company to start Pallasart.
Prior to Travelogix Bob created the first online travel booking system at Apple. During his time at Apple he managed global travel for the company and networked travel reservations for Apple employees around the world. At Apple Bob also created the Apple Museum of Tomorrow, working with major institutions like the National Gallery of Art in Washington, D.C., the Hermitage and the Russian Museums in St. Petersburg. Bob created a virtual tour of Pavlovsk Palace Museum outside Petersburg. This tour allowed computer users to navigate freeely throughout the palace using a mouse. In Russia Bob partnered with Robin Myers of the Apple Digital Imaging group to install a state-of-the-art digital imaging center at for the Russian Museum in the Marble Palace. Bob also spearheaded the creation of Mac-based airline reservations systems for Sabre and Apollo. He also worked on the Newton project to port reservations systems to that device. On the museum side he helped develop Newton-based applications. During his employment at Apple he appeared many times in the New York Times, Herald Tribune for his work at Apple. Bob joined Apple in 1984 and left the company in 1994.
Before Apple Bob Atchison worked in the travel industry in San Francisco, focusing on Corporate and Business Travel sales and systems development. For many years he worked for Betty Ingram, who created the first IBM (system 35) based reporting systems for corporations looking to manage travel costs. Betty went on to become Sr. Vice President of System One, Eastern Airlines reservations system. Later she formed a consulting company called Nessgram, which worked with Bob on several systems development projects at Apple.
Originally from Seattle, Washington, Bob attended the University of Washington, Northwest College and Cornish School of Art. He moved to San Francisco in 1975. Besides his work in the travel industry, Bob was a well-known artist and painter of ikons. His work can still be seen throughout California, including Grace Cathedral in San Francisco, the Holy Transfiguration Monastery in Redwood Valley, and St. Paul's Lutheran Church in Oakland As a boy Bob was fascinated by Russian history and he became involved in the restoration of the Alexander Palace, former home of Nicholas and Alexandra outside St. Petersburg in Tsarskoe Selo. Later, working closely with the WMF and Suzanne Massie, he was instrumental in seeing the palace re-established as a museum. Bob's work on Russian palaces was the subject of a Reader's Digest article called "The Boy who Dreamed of a Palace". Over the years Bob has worked with many Russian museum exhibitions in the USA and was a guest lecturer on the famous Jewels of the Romanov show that traveled across the USA. He also worked with Broughton International on an exhibition on Nicholas and Alexandra from the Hermitage and a later Faberge exhibition.