| 10 Top Design Tips - essential ideas to make your site a success |  |
| Understanding your online objectives, knowing who your customers are, having a clear message and choosing a design that reflects your brand identity are just a few of the 10 Top Design Tips you'll discover in this article. Learn how to get your message across while being daring and bold, plus why it's important to know what you want! |
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How to Select the Right Fonts for your Website |
| A compelling, colorful, user-friendly design is as important to the success of your website as the fonts you select to tell your story. But how do you know which fonts to choose and why is one font more effective than another? This short article explains the differences between serif and sans serif fonts and offers tips on which ones might be just right for your site. |
| Trends in Logo Design and How to use Logos in Websites |  |
| What’s hot and what’s not? Well, when it comes to designing a logo, what works for one company may not work for another. Understanding the purpose of a logo and what its design says about your business can help you make choices that will help you better communicate your company's message and values. But is too much emphasis placed on logos in the web design phase? This article may help you find some answers. |
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Pallasart's Guide to Search Engine Optimization |
| Having interesting, well-written and informative content is key to designing a successful website and building online traffic. Also knowing how and where to use keywords and phrases can increase search engine exposure and lead to higher page ranking. This article explains how search engines work and offers some tips on how to optimize content to draw more traffic to your website. |
| Pallasart's ABCs - Dictionary of Technical Terms |  |
| There are many technical terms and acronyms used when discussing the internet. In this article, we try to define some basic terms that might be useful to know and understand when building a website. |
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Walt's Overview on Internet Video |
| Thanks in large part to the popularity of video sharing and hosting sites like YouTube, websites are using rich media including video clips to spice up their websites more than ever. Learn about file formats, sizes and how they relate to stream quaility. Pallasart's Walt Neuschaefer explains it all in this article. |
| Making Effective use of Color in Websites |  |
| Color can have a profound effect on the success of your website. Learning how color can change the mood and effectiveness of your site is an important first step in designing a website that will meet your goals. Reactions to individual colors vary from culture and between men and women. This article has the basics you need to understand the power of color and offers visual aids to help you make smart choices in the design of your website. |
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Why a web page may look different on different computers |
| The most common screen resolutions these days are 1280x1024 or 1024x768 pixels. Some people with large monitors may even have theirs set at 1600x1200. And some older computers may still be set at 800x600 pixels. If standard web page is viewed on a lower resolution monitor - everything appears larger, and lots of scrolling maybe required to view all the content. |
| The Austin Advantage |  |
| Web businesses based in Austin - and the surrounding Hill Country - benefit from our reputation. People trust businesses based here. Consumers know our businesses are leaders in innovative technology, have a reputation for old-fashioned customer service, The fine craftsmanship in the things we make is recognized from coast-to-coast. |
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Using Social Networking Sites Like Facebook and Twitter to Promote Your Business |
| As Facebook descibes them Facebook Pages help you discover new artists, celebrities, businesses, and brands as well as connect with those you already love. Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages to your personal profile. Please note that only the official representative of an artist or business is allowed to maintain a Page for that figure. |
| Royalty-Free Stock Photography Sources |  |
| When you want to use photos on a website (on in other media like print and television), you generally must have a license that gives you permission to use the photo in a certain way. You could hire a photographer and models and obtain releases from them yourself, but this would be very expensive for a small business. |