Design Trends and Tips
10 Top Design Tips - essential ideas to make your site a success
Understanding your online objectives, knowing who your customers are, having a clear message and choosing a design that reflects your brand identity are just a few of the 10 Top Design Tips you'll discover in this article. Learn how to get your message across while being daring and bold, plus why it's important to know what you want!
How to Select the Right Fonts for your Website
A compelling, colorful, user-friendly design is as important to the success of your website as the fonts you select to tell your story. But how do you know which fonts to choose and why is one font more effective than another? This short article explains the differences between serif and sans serif fonts and offers tips on which ones might be just right for your site.
Trends in Logo Design and How to use Logos in Websites
What’s hot and what’s not? Well, when it comes to designing a logo, what works for one company may not work for another. Understanding the purpose of a logo and what its design says about your business can help you make choices that will help you better communicate your company's message and values. But is too much emphasis placed on logos in the web design phase? This article may help you find some answers.
Pallasart's Guide to Search Engine Optimization
Having interesting, well-written and informative content is key to designing a successful website and building online traffic. Also knowing how and where to use keywords and phrases can increase search engine exposure and lead to higher page ranking. This article explains how search engines work and offers some tips on how to optimize content to draw more traffic to your website.
Pallasart's ABCs - Dictionary of Technical Terms
There are many technical terms and acronyms used when discussing the internet. In this article, we try to define some basic terms that might be useful to know and understand when building a website.
 
Walt's Overview on Internet Video
Thanks in large part to the popularity of video sharing and hosting sites like YouTube, websites are using rich media including video clips to spice up their websites more than ever.  Learn about file formats, sizes and how they relate to stream quaility.

Pallasart's Walt Neuschaefer explains it all in this article.
Making Effective use of Color in Websites
Color can have a profound effect on the success of your website.  Learning how color can change the mood and effectiveness of your site is an important first step in designing a website that will meet your goals. Reactions to individual colors vary from culture and between men and women. This article has the basics you need to understand the power of color and offers visual aids to help you make smart choices in the design of your website.
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