1. Create your Brand Story
In a lot of ways, people don't buy products or services anymore - they buy your brand story. This is even true for scientific and technical businesses. That means companies must constantly refine their stories and present them in simple, powerful and innovative ways. A brand story envelops your 'identity' and attributes - your mission as a company, your culture/history: How did you get started? Why do you do what you do? Where are you going? What sets you apart from your competition?
We create brand stories by first developing keywords that describe you, words like experienced, confident, optimistic. etc. We then use these in a 4-5 sentence brand story that will be reflected in the site design and expressed through marketing messages that appear in the site.
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