It’s Monday, June 18, 2018 in Austin, Texas
Trends and Must-Dos for Home Builder Websites
Home Builders grow your business with a new website design.
So, what are the 2new home building styles? New Traditional, Soft Contemporary, Transitional, Santa Barbara - these are new trends in home building people are talking about. It's different across the country. Here in Texas, Tuscan and Mediterranean still reign because they continue to match the climate, terrain and the lifestyle. Stone, stucco and year-round water features are here to stay, whatever the style. Craftsman will always have an appeal in the Pacific Northwest. In Virginia, Maryland or Delaware various shades of Palladian, if done right, always look great and hold up over time.
Most home builders have not updated their websites in years and it shows. I would say 90% of the home builder websites I see look like they are ten years old - or more. It doesn't matter how great your portfolio is, if your website looks out of date and old fashioned it can kill your business. What are the most common pitfalls of old home builder websites:
- Small size of the website - your website should be 1600 pixels wide. Most new websites are this size today.
- Little pictures - years ago we used to worry about picture sizes because of load time. Now everyone has high-speed access to the web. Big beautiful pictures are critical to the success of your site. You must have great, wonderful slide shows with them.
- No strong, clear marketing messages - telling the story of your company is essential. It's always the same stuff - who you are, what you do, where you do it, and why a potential customer should pick you.
- Unsophisticated or dated design - if you are a home builder - in the business of contemporary style, modern construction and innovative building products - your website needs to be the same - contemporary, modern and innovative.
- Your website is not adaptive - this means your site does not automatically resize itself to the type of device you are using, It should auto-fit on smart phones, tablets, notebooks - whatever you potential customers use. Tablets are everywhere now, everybody seems to have an iPad.
- Elements in your site don't display because they are in Flash. iPads and Apple devices haven't been able to display Flash elements for years. Convert them as fast as you can to something that works.
If it's time to update your Home builder website, give us a call for a review and consultation on your existing site.
We can redesign and reprogram your site in as little as three weeks. We have years of experience with home builders, interior designers and suppliers. We know how to get you on top of search engines, too. Pallasart can update or refresh your logo, too. Our web design and programming services are priced competitively.
Call us at 512 469-7454 and let's share ideas...
be prepared - choose wisely
Here are some helpful hints and direction on the skills and knowledge your web designer should have.
save as many as you can!
With Austin making headlines and ending up on virtually every "Top 10 Best City for..." lists -- we now have about 150 people moving here daily!! We figured we should warn potential new residents of the hidden dangers of moving to Austin.
How I discovered my ancestor Pocahontas and her Sullivan family descendants of Northern Virginia using the web - a genealogy posting by Bob Atchison.
Here are some images showing my favorite semi-precious stone animals with jeweled eyes from my collection and stories of the stones and where they come from.
As you have probably read it has been extensively reported that Golden Gate Killer was found using data from GEDmatch. It's an amazing story.
Hummingbird Farms, the famous maker of body lotions seen on QVC , upgrades website with huge new product images, which increases sales
When users install or upgrade to Windows 10, "display scaling" may be turned on "by default" to either 125% or 150% resulting in blurriness when viewing websites or applications on certain monitors.
Bob Atchison's guide to find rare, antique and cabbagey roses to order online. Here you'll find the best sources with roses I especially love and recommend for your garden.
If you are a realtor or real estate broker, you need a website to advertise your business and attract new clients. Get clients to stay on your website by providing access to Multiple Listing Service (MLS) real estate listings.
Is Scotty Bowers, the famous Hollywood pimp telling the truth about Spencer Tracy and Katharine Hepburn being gay? Here's a confirming story...
The unspoken fear all web designers dread - you've been asked to use cursive fonts! There is no escape... yes, it has happened to me, Bob Atchison, many times and I have the battle scars to prove it. Here are some cursive fonts I actually like.