It’s Wednesday, December 13, 2017 and 58°F in Austin, Texas

Trader Joe's Comes to Austin!

A downtown store will open in 2013

Just a few months ago, rumors were buzzing about Specialty and Organic foods retailer Trader Joe's coming to Austin. This is rumor no longer as Trader Joe's has announced the opening of a downtown Austin store for next year.

This is no small news to many Austin residents, as Trader Joe's has an almost cult like following among the shoppers in 32 states! With the influx of many non-Texans to Austin in the last ten years, this is "manna from heaven" to them.

At Trader Joe's, you won't find a lot of branded items. Instead, you'll find unconventional and interesting products in the Trader Joe's label as well as everyday basics. They aggressively seek out and  buy products they think are winners and that will find a following among their customers  Fresh fruits and vegetables, Vitamins and supplements, Cheeses, Coffee, Tea, Frozen foods, Chocolates, nuts, Charcuterie, Beer, Wines and a slew of other products fill the Trader Joe's shelves, That formula certainly works.  Many people have heard about the  Charles Shaw"Two Buck Chuck" label of $2 per bottle wine that gained Trader Joe's national attention a few years ago.

Company officials announced that the Austin store's planned site the Seaholm development downtown, located in the old Seaholm power station, which is just a short walk from some stiff competition — Whole Foods' flagship store and headquarters at Sixth Street and Lamar Boulevard.  The Seaholm Power Development project will be a 7.8-acre site will feature a mix of office space, local retail shops, contemporary condos, a boutique hotel, special event space and an outdoor terrace that overlooks Town Lake.

In addition to the Austin location, the company also announced upcoming stores in Dallas, Houston, Fort Worth, San Antonio, Plano and The Woodlands.

The first Austin store will be a small one, at only 11,500 square feet, but to the TJ faithful who have waited for years, great things will come in a small package

Rob Moshein
Rob@austinwineguy.com
Twitter: @AustinWineGuy

When I was young and living in Paris, Champagne was relatively inexpensive, so I used to drink a half bottle in the morning, and a another half bottle at 6 in the evening. I found it did me a world of good.
-Gerald Hamilton. "The Way it Was With Me"

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