Website Clean URLs and URL Rewriting
The key advantages of Clean URLs and URL rewriting from SEO perspective are topics we are talking to our clients about as a part of designing and programming their sites. We have created our own custom PHP rewrite engine for the web and are implementing in all of the sites we create with great success. The most significant advantages are; one, static URL’s rank better in Search Engines; two, Search Engines crawl the content of the static URLs much faster as compared to the dynamic URL and three, static URLs look much prettier and friendlier to the end-user.
Recently we reprogrammed one of our big clients, Antique Rose Emporium, shopping cart to take advantage of this. Formally the shopping cart would generate a URL for a rose they sold called Anson Jones like this:
The new PHP rewriting tool we created would create a new URL like this:
You can see the advantages in the rewritten URL name which has greatly improved searches on all the popular and competitive rose varieties offered in their site.
A rewrite engine is software that modifies a web URL's appearance (URL rewriting). Rewritten URLs (sometimes known as short, fancy URLs, or search engine friendly - SEF) are used to provide shorter and more relevant-looking links to web pages. The technique adds a degree of separation between the files used to generate a web page and the URL that is presented to the world.